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Featured Posts

Bare Knuckle Marketing Tactics for Startups

Start-ups don’t usually put Marketing at the forefront of their business activities, and this is understandable as Marketing is typically the biggest expense for a business – after employee salaries, that is. If you find yourself struggling with your business’s budget, don’t resort to cutting Marketing out of the equation. Instead, find creative ways to build recognition for your brand that […]

Where to start when you’re starting out in Marketing

Now that you’ve made a decision to pursue a career in Marketing, you’re probably wondering where to start. When I was a fresh grad, I was applying for all the entry-level Marketing positions I could find! Most never bothered replying, let alone offering feedback. But the ones that did reply wanted someone with Marketing experience. Yes, for an entry-level job. […]

Is Marketing The Career For You?

While most people naturally fall into a line of work that best suits their personality, some find choosing the right career to be a long and daunting task. Whether you’re a student that’s just figuring out what interests you, a fresh grad that’s trying to find your place in the corporate world (and terrible job market) or if you’re a professional that’s looking for an exciting new opportunity, it’s always a good idea to take a beat and take stock of where you are and where you’d like to be.

Copy blogging done right

The first rule in copy blogging is don’t copy and paste. The second rule is don’t put out boring content. Copy blogging can be onerous, especially if you’re not familiar with the content you’re writing about. It takes a lot of research and planning to deliver just enough factual information without putting your readers to sleep. It’s also one of […]