Start-ups don’t usually put Marketing at the forefront of their business activities, and this is understandable as Marketing is typically the biggest expense for a business – after employee salaries, that is. If you find yourself struggling with your business’s budget, don’t resort to cutting Marketing out of the equation. Instead, find creative ways to build recognition for your brand that […]
Now that you’ve made a decision to pursue a career in Marketing, you’re probably wondering where to start. When I was a fresh grad, I was applying for all the entry-level Marketing positions I could find! Most never bothered replying, let alone offering feedback. But the ones that did reply wanted someone with Marketing experience. Yes, for an entry-level job. […]
While most people naturally fall into a line of work that best suits their personality, some find choosing the right career to be a long and daunting task. Whether you’re a student that’s just figuring out what interests you, a fresh grad that’s trying to find your place in the corporate world (and terrible job market) or if you’re a professional that’s looking for an exciting new opportunity, it’s always a good idea to take a beat and take stock of where you are and where you’d like to be.